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Everyday

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What We Do

Our mission has always been to give you incredibly soft, comfortable underwear in great colors, cute styles, and amazing patterns, all at a great price.

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What We Realized

We didn't have the everyday essentials that you need for everyday wear. High-quality underwear that's simple, elegant, and flattering.

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Evolution

It's time to change that. We've been busy researching, designing, and field testing–creating a unique take on essentials.

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Commitment

Our devotion to ethical, naturally soft, sustainably-sourced materials continues as we develop our newest products. And together with state-of- the-art factories, we're crafting something special.

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Innovation

Introducing a collection of simple, flattering underwear and bralettes.

Our new line features custom lace and feminine details that take you from work to play and back again.

All day, Everyday.

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